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NLL Shamrox go social
Sports Business Journal
Coast to Coast
January 29, 2007
SportsMates Inc. is operating the official online community for the
Chicago Shamrox, one of two new teams in the National Lacrosse League
in the 2007 season. The Shamrox community on SportsMates, at http://clubs.sportsmates.com/shamrox,
enables fans to share photos and connect with each other on the Shamrox
and current events in lacrosse.

Social networking could boost awareness.
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