Ray's broad range of experience both on the client side and agency side, as well as his entrepreneurial experience with The Football Network and Smartix International has provided clients with not just traditional sports marketing solutions, but pioneering programs locally and nationally, enabling Ray to serve OMD as a unique resource.

An out of the box thinker, Ray has spent the better part of his career devising sports solutions that enhance existing partnerships, deliver world class creative work and elevate the brand. Ray understands that the most effective sports marketing strategy comes from a keen understand of the brand and its objectives, agnostically using "every club in the bag", and having deep insight into the consumer.

Ray's eclectic mix of sports buying and selling, league, team, licensee agency and client experience gives Ray a 360 degree perspective on today's consumers, who respond to marketing stimuli that relate to their personal passions, including sports.

In addition to his business success, Ray has spoken at many industry events and is a professor of Sports Sponsorship and Media at New York University and has cultivated the curriculum for New York University's Masters in Sports Management program.